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Back in 1967, car designer Harry Bentley Bradley had just been hired at Mattel to help create a line of toy die-cast cars. Driving to work each day in a modified Chevrolet El Camino, Bradley had only a vague idea of what CEO Elliot Handler wanted these cars too look like – until Handler pointed to Bradley’s own ride! The Custom Fleetside™ was born, and the look and feel of Hot Wheels® cars were defined. The HWC™™ Real Riders® Custom Fleetside™ makes a perfect flagship car for any collection with the following features: