It’s been fifty years. Fifty years of making the coolest cars in the history of cool cars. And fifty years after the first prototype sped across Mattel founder Elliot Handler’s desk, Hot Wheels is still the number one toy in the world*, with 10 million cars produced per week and 16 cars sold every second. EVERY. SECOND!
Our friends at Assouline Publishing have the Hot Wheels passion, too, and, with the help of author Paul Biedrzycki, have just released this year’s must-have coffee table book. Perfect for dedicated collectors and casual fans alike, you’ll get an exclusive look inside the world of some of our most fervent collectors and explore exciting plans for future products.
Packed with over 200 gorgeous images spread across 300 pages, this book makes the perfect gift for the special collector in your life. Of course, you deserve one, too… so get it today!
*Hot Wheels Basic Cars Asst is the #1 selling toy in the world based on units sold
Source: The NPD Group/Retail Tracking Service/G11/Annual 2017/Total Toys/Units